UEFA has revealed a brand-new look for the UEFA Women’s Champions League to mark the start of a new chapter in the competition’s history.
The rebrand was introduced during the draw for the first and second qualifying rounds, ahead of the debut of the new 18-team league phase format. The fresh identity reflects UEFA’s aim to celebrate innovation, inclusion, and the rising popularity of women’s football.
At the centre of the new look is ‘Aura’, a visual style inspired by the unique shape of the trophy’s handles, designed to represent energy, ambition, and brilliance. The famous star ring has also been updated, with a modern glass-like effect that symbolises both unity and individuality among the teams.
UEFA’s Nadine Kessler said: “This is a landmark season for women’s football. With a refreshed look and the addition of the UEFA Women’s Europa Cup, we’re proud to evolve while respecting the strong legacy of the competition.”
While the appearance has changed, the core message remains: “The best of the best in women’s club football.” The new brand will be used across all platforms, from broadcasts to digital campaigns, to connect with younger fans and new audiences.
