The 2024/25 Premier League season features a vibrant mix of sponsorships across kit, shirt, and sleeve deals, along with partnerships with official league sponsors. Here’s a detailed breakdown of the key players shaping the league’s sponsorship landscape.
Kit sponsors: Dominance of Adidas
Seven brands supply kits for the 20 Premier League clubs this season. Adidas leads the way, providing kits for seven teams, marking its eighth season as the dominant kit supplier in the last decade.

Number of Teams per Kit Supplier
- Adidas – 7 (Arsenal, Aston Villa, Fulham, Leicester City, Manchester United, Newcastle United, Nottingham Forest)
- Nike – 4 (Brighton & Hove Albion, Chelsea, Liverpool, Tottenham Hotspur)
- Umbro – 4 (Bournemouth, Brentford, Ipswich Town, West Ham United)
- Puma – 2 (Manchester City, Southampton)
- Castore – 1 (Everton)
- Macron – 1 (Crystal Palace)
- SUDU – 1 (Wolverhampton Wanderers)

Notable Changes
- Five clubs changed kit suppliers, including Everton switching from Hummel to Castore and Wolves partnering with new UK brand SUDU.
- Southampton replaced Hummel with Puma, aligning with the brand’s long-standing relationship with Manchester City.
Longest Running Partnerships
- Adidas & Fulham – 11 years (since 2013)
- Nike & Brighton – 10 years

Shirt sponsors: Gambling dominates
Shirt sponsorships continue to be a major revenue driver for clubs, with gambling companies leading the way.

Shirt Sponsors by Industry
- Gambling (11 teams): Aston Villa (Betano), Bournemouth (bj88), Brentford (Hollywoodbets), Crystal Palace (Net88), Fulham (SBOTOP), Leicester City (BC.Game), Nottingham Forest (Kaiyun Sports), Southampton (Rollbit), Wolves (DEBET), West Ham United (Betway), Everton (Stake.com).
- Financial Services (3 teams): Brighton (American Express), Liverpool (Standard Chartered), Tottenham (AIA).
- Airlines (2 teams): Arsenal (Emirates), Manchester City (Etihad Airways).
- Entertainment (2 teams): Ipswich Town (Ed Sheeran’s Mathematics Tour), Newcastle United (Sela).
- Telecoms (1 team): Manchester United (Snapdragon).
Notable Highlights
- Chelsea remains without a confirmed shirt sponsor.
- Arsenal’s partnership with Emirates, established in 2006, remains the league’s longest-running shirt sponsor deal.

Sleeve sponsors: diverse partnerships
Since being introduced in 2017/18, sleeve sponsorships have grown into a significant revenue source.
Sleeve sponsors by Industry
- Tourism (5 teams): Arsenal (Visit Rwanda), Brighton (Experience Kissimmee), Fulham (WebBeds), Liverpool (Expedia), Southampton (P&O Cruises).
- Financial Services (5 teams): Aston Villa (Trade Nation), Brentford (PensionBee), Manchester City (OKX), Tottenham (Kraken), West Ham United (QuickBooks).
- Others:
- Entertainment: Chelsea (Fever)
- Gambling: Crystal Palace (Kaiyun Sports)
- Watches: Everton (Christopher Ward)
- Software: Nottingham Forest (Ideagen)
- Property: Bournemouth (LEOS International)
- Sports Retail: Wolves (JD Sports)

Official Premier League Partners
The Premier League collaborates with six official partners and five licensees, providing exclusivity in specific categories.
Official Partners
- EA Sports – Lead Partner (Gaming)
- Barclays – Official Bank (Financial Services)
- Guinness – Official Beer (Beverages)
- Oracle – Official Cloud Partner (Enterprise Software)
- Nike – Official Ball (Sporting Goods; will transition to Puma in 2025/26)
- Hublot – Official Timekeeper (Watchmaking)
Official Licensees
- Avery Dennison – Packaging
- Panini – Collectibles
- Sorare – Fantasy Sports Gaming
- Rezzil – VR Development (New)
- Football Manager – Football Gaming (New)

With gambling front-of-shirt sponsorships banned from 2026/27 and Nike’s ball deal ending in 2025, the Premier League’s sponsorship landscape is set to evolve further. For now, the league remains a global commercial powerhouse, offering fans a mix of tradition and innovation both on and off the pitch.
