Meridianbet, a leading sports betting and iGaming operator in 18 jurisdictions and a subsidiary of NASDAQ-listed Golden Matrix Group Inc. (NASDAQ: GMGI), has extended its title sponsorship deal with EuroLeague basketball club Crvena Zvezda (Red Star Belgrade) through 2030, maintaining one of European basketball’s most significant long-term private-sector partnerships. Meridianbet.
The multi-year extension continues a relationship that began in January 2023, with the Serbian club competing under the name Crvena Zvezda Meridianbet across all competitions including EuroLeague, ABA League, and Serbian League. Meridianbet branding appears on team jerseys and throughout Belgrade Arena.
The deal reflects Meridianbet’s strategic focus on markets where basketball commands significant cultural relevance and media reach. Crvena Zvezda competes in the EuroLeague, a 20-team competition spanning 12 countries with a global fanbase exceeding 90 million, which serves as the primary European talent pipeline to the NBA. The club’s alumni include Hall of Famers Vlade Divac and Peja Stojakovic.
“Extending our title sponsorship with Crvena Zvezda through 2030 reflects our commitment to long-term brand building in markets where basketball is more than a sport—it’s a way of life for fans, players, and entire communities,” said Zoran Milosevic, CEO of Meridianbet. “As we scale Meridianbet’s operations across 18 jurisdictions, partnerships with premier sports properties like Crvena Zvezda create sustained visibility with audiences that align with our customer demographics.”
The partnership has delivered brand activation across Meridianbet’s core Balkan markets including Serbia, Bosnia and Herzegovina, and Montenegro, while supporting dozens of CSR initiatives ranging from youth basketball development to responsible gaming education programs integrated into club communications.
