An Adidas Predator football boot appeared on the runway at Palais Brongniart during Paris Fashion Week Autumn Winter 2026, presented as part of a collaboration between Adidas and designer Willy Chavarria. Styled with oversized tailoring, the look highlighted the continued crossover between football culture and contemporary fashion beyond the pitch.
The presentation explored how football heritage influences everyday dress and personal identity, particularly within communities that have historically been underrepresented in mainstream fashion narratives. Chavarria’s Mexican background was reflected throughout the collection, not as a decorative reference but as a structural element of the designs. A prominent red and green colour palette referenced Mexican national identity before the inclusion of any branding.
The collection reworked familiar Adidas football silhouettes into fashion garments. Track jackets, oversized jerseys and relaxed tracksuit trousers were adapted for the runway, blurring the distinction between technical sportswear and cultural clothing. The approach positioned football apparel as part of daily life rather than solely as performance wear.
Football figures were also incorporated into the presentation. Former Real Madrid defender Marcelo and Romeo Beckham appeared on the runway, reinforcing the direct connection between football, athletes and the styles on display. Their involvement underlined the origins of the garments within football culture rather than traditional fashion circles.
A key focus of the showcase was the Adidas Predator football boot, one of the brand’s most recognisable products. Presented in classic red and black colourways, the Predator was repositioned as a cultural symbol rather than a performance tool alone. Its inclusion on the Paris runway reflected a wider trend in which football equipment is increasingly viewed as a cultural object with significance beyond match play.
The Adidas and Willy Chavarria collaboration demonstrated how football fashion continues to evolve within global style conversations, reflecting identity, heritage and community through design while maintaining strong links to the sport’s traditions.
