BON CHARGE, a leading innovator in science-backed wellness technology, has announced a groundbreaking partnership with two-time world-record holder and Olympian Neil Agius as the brand’s official global ambassador.
The collaboration will be put to the ultimate test during Agius’ unprecedented ‘The Gozo 7’ swim challenge—a world-first attempt to swim seven laps around the Mediterranean island of Gozo over seven consecutive days from 31 August to 6 September 2025.
Holding the world-record for the longest unassisted ocean swim (142.3 km in 60 hours), Agius will rely on BON CHARGE’s innovative wellness products as part of his recovery toolkit while swimming approximately 42 km daily for 15 hours—the equivalent distance of a marathon, but in open water. As an ultra-endurance athlete, Neil equips people with his Ocean Mindset tools, designed to help individuals find themselves and thrive with breathwork, movement, and community: an ethos shared with BON CHARGE.
The campaign will celebrate BON CHARGE’s commitment to invest towards innovation, harnessing the power of light, and non-invasive ways people can upgrade their wellness routines at home.
Neil Agius said, “The Gozo 7 will be the hardest test of my life. I’m incredibly excited to partner with BON CHARGE, whose science-backed approach to recovery aligns perfectly with how I train and live. The swim will push me to my absolute limits and having BON CHARGE in my recovery toolkit gives me confidence that I can show up stronger each day.”
Agius concludes, “Our shared ethos goes beyond performance. BON CHARGE’s recovery tools are accessible to everyone, and my mission with the Ocean Mindset is to show people that the same simple tools I use in the water, can help them thrive in their daily lives. Together, we’re proving that wellness is for everyone.”
Andy Mant, CEO and Co-Founder of BON CHARGE, said, “As we continue to expand our market footprint as a global authority in wellness innovation, we’re building a community of people who embody our values and passion to simplify wellness with science-backed solutions. Neil Agius is a force who exemplifies what we are capable of achieving, if we believe boldly. We are honoured to welcome Neil into the BON CHARGE world to reinforce our position as a pioneer in wellness and recovery.”
As BON CHARGE’s global ambassador, Neil’s upcoming open-water swim challenge will demonstrate the brand’s ongoing strategy to educate people on simple ways to achieve wellness at home—even on the most demanding days. During The Gozo 7 swim challenge, Neil and his team of scientists will also closely track and assess how his body and mind respond to extreme stress and recovery, which include how he uses BON CHARGE products to improve his overall wellness.
The Gozo 7 will see Neil swim a total of 294km and complete 300,000 strokes using his Ocean Mindset.
