European Aquatics announces a new commercial partnership with a global leader in digital engineering, cloud and AI-enabled transformation services, EPAM.
The agreement, which initially runs through 2024, will cover swimming events at the European Aquatics Championships in Belgrade and the European Aquatics Junior Swimming Championships in Vilnius. EPAM’s digital engineering team of sports experts will collaborate with the European Aquatics digital team in the creation of exciting, athlete-centric content experiences.
European Aquatics President Antonio Silva said:
“On behalf of European Aquatics, I am delighted to welcome a new partner, and especially one that is so aligned with our Strategic Plan. One of the priorities is to secure our digital transformation and EPAM will be crucial in supporting our efforts to use technology to enhance both our events and our other activities throughout the year.”
EPAM’s President of EU and APAC Markets Balazs Fejes said:
“We are thrilled to partner with European Aquatics, leveraging EPAM’s expertise in sports tech and digital engineering. This collaboration will amplify engaging, athlete-centric experiences for global fans throughout 2024. Our unified focus on digital transformation aligns strategically and will revolutionize not just events, but their year-round activities as well.”
EPAM’s logo will be displayed on swimmer caps and in venues at the relevant European Aquatics events of 2024.
