The Milano Cortina 2026 Winter Olympics, taking place from 6-22 February, are expected to generate more than €5 billion in economic benefits for the regions of Lombardy, Veneto, and Trentino-Alto Adige. This will come from tourism, infrastructure upgrades, and increased demand across many sectors.
Spanning 22,000 square kilometres, the Games will use Milan and Cortina d’Ampezzo as main hubs, with additional venues in Valtellina and Val di Fiemme. Verona is set to host the closing ceremony. Around 2 million visitors are expected, with a global TV audience of about 3 billion. Ticket sales are projected at 850,000.
Research from Luiss University predicts the Games will create €1 billion in extra demand in Italy’s sports sector and a total national economic impact of nearly €2.9 billion when direct and indirect effects are included. Around 13,000 jobs will be generated, including 9,000 in sport and nearly 4,000 in related industries.
Investments of around €3 billion are planned for transport and urban infrastructure, including railway and road upgrades. Sustainability is a key focus, with over 90% of venues being existing or temporary structures. After the Games, the Olympic Village in Milan will be converted into student and young professional housing.
Public interest in the Olympics is high: 68% of Italians are aware of the event, and 83% of residents in host regions believe local opportunities are being maximised. The Games are seen as a chance to boost sport, tourism, urban development, and Italy’s international reputation.
