FIFA President Gianni Infantino announced ambitious financial goals for women’s football on Tuesday, revealing the organization is targeting $1 billion in revenue from future Women’s World Cups. Speaking at the Saudi Arabia–U.S. Investment Forum 2025 in Riyadh, Infantino emphasized the exponential growth of the women’s game and its global economic potential.
The 2023 Women’s World Cup, co-hosted by Australia and New Zealand, marked a major milestone for the sport, generating over $570 million in revenue and breaking even — a first for the tournament. “It’s growing as well, and exponentially,” Infantino stated. “We are targeting $1 billion revenue just with the Women’s World Cup to reinvest in the women’s game.”
The next edition of the tournament in 2027 will be hosted by Brazil, the first time the Women’s World Cup will be staged in South America. Looking further ahead, the United States is expected to host the 2031 edition, which will expand to include 48 teams — up from the current 32 — reflecting the sport’s rapid global rise.
Infantino also highlighted the broader economic potential of football, particularly outside of Europe. “If the rest of the world, in particular Saudi Arabia or the United States, would do just 20% of what Europe does in soccer, we could reach over half a trillion dollars of GDP impact with our sport,” he said.
He praised Saudi Arabia’s recent strides in developing women’s football, including the establishment of a women’s league and a national team. “Saudi Arabia is doing exceptionally well,” Infantino noted. “Women’s football is really the only team sport for women that has such a huge audience and impact.”
With record-breaking growth, expanded tournaments, and increasing global investment, FIFA’s vision for women’s football is more ambitious than ever — and the billion-dollar goal marks a new chapter in the sport’s evolution.
