UEFA Women’s EURO 2025 has emerged as the most attended and widely followed edition in the history of the competition. As England and Spain prepare to face off in the final at a sold-out St. Jakob-Park in Basel, the tournament has already set new records in attendance, broadcast viewership, and digital engagement.
Out of the 31 scheduled matches, 29 were completely sold out. The total attendance has already exceeded 623,000 – breaking the previous record set in 2022. Quarter-final matches alone drew over 112,000 fans, with standout crowds of 29,734 in Bern for Spain vs Switzerland and 34,128 in Basel for France vs Germany, the highest ever for a quarter-final not involving the host country. International fans accounted for approximately 35% of ticket sales, representing over 160 nationalities. Fan engagement extended beyond stadiums, with over 1 million visitors to Host City Fan Zones and more than 95,000 participants in fan walks.
With coverage spanning more than 165 countries, the tournament is expected to attract a live cumulative audience exceeding 400 million, and over 500 million in total viewership. Enhanced production, including a record 27 cameras for the final, has elevated the viewing experience, contributing to record-breaking audience figures for many broadcasters.
UEFA’s social media channels have recorded exceptional interaction, with over 20.7 million engagements and more than 500 million views across platforms. The tournament has gained over 500,000 new followers during this period. TikTok’s top post, featuring Ann-Katrin Berger’s performance against France, surpassed 20 million views. The official app and website reached over 49 million views since the tournament began.
Approximately 86% of attendees used sustainable modes of transport to reach the stadiums, thanks in large part to the KombiTicket initiative that bundled match access with public transportation. This initiative helped reduce the event’s environmental footprint significantly.
This year’s edition featured a record 104 goals, surpassing the previous high of 95. For the first time, both semi-finals extended into extra time. England and Spain broke scoring records, with 11 and 10 different goal scorers respectively. England’s coach, Sarina Wiegman, set a new benchmark with her 16th match as head coach in the tournament, while Italy’s Cristiana Girelli became the oldest player to score multiple goals in a single Women’s EURO match.
UEFA President Aleksander Čeferin praised the tournament for marking a transformative moment in women’s football, citing strong attendance, global media attention, and UEFA’s continued investment. Nadine Kessler, UEFA’s Director of Women’s Football, emphasized that the competition exceeded expectations and set a new standard for future events.
As the final approaches, UEFA Women’s EURO 2025 stands as a testament to the rising stature of women’s football in Europe and beyond, with new benchmarks established both on and off the pitch.
