Alan Abela, Chairman of the Malta Premier League (MPL), has expressed dissatisfaction with the current attendance figures at league matches, despite a slight increase compared to last season. Speaking during the weekly ‘Il-Kampjonat L-Analizi tat-Tnejn’ discussion, Abela acknowledged the growth in numbers but stressed that more needs to be done to attract fans to stadiums.
The data provided by the Malta Football Association (MFA) shows that by December of last season, total attendance stood at 47,084. This season, that figure has risen to 48,200. However, Abela emphasized that the increase is not sufficient and does not meet the league’s expectations.
“We must always compare like with like. Last year, December’s matches included major games such as Valletta vs. Floriana, which naturally boosted attendance figures. This year, we have managed to improve early-season numbers, but we still need to do more,” Abela stated.
In response to these concerns, the MPL is implementing a new initiative aimed at increasing match attendance, particularly among young fans. Starting from Matchday 28, which marks the beginning of the playoff phase, children under 12 will be allowed to enter stadiums for free for all 360 Premier League matches.
This initiative is part of a broader strategy to encourage families to attend matches and reduce the financial burden on spectators.
“We are actively working on marketing campaigns, social media promotions, and sponsorship agreements to ensure a better matchday experience for fans. We believe that making football more accessible for children and families is a step in the right direction,” Abela explained.
Looking beyond this season, Abela highlighted the need for a comprehensive review of policies surrounding stadium attendance. He indicated that the MPL is exploring a new long-term strategy tailored to the needs of families, children, and senior citizens to create a more inclusive football culture in Malta.
“The financial support from our sponsors has allowed us to introduce the free entry scheme for children this season, but we know there is still a lot more to be done. Next season, we will be launching a completely new policy that will cater to families and older fans more effectively,” he added.
As part of this vision, the MPL is also considering ways to enhance the matchday experience for senior citizens, ensuring that football remains a sport for all generations.
The MPL’s proactive approach to increasing attendance reflects a broader ambition to strengthen Maltese football’s fan base. While the initial numbers suggest a modest improvement, Abela’s remarks make it clear that simply relying on organic growth is not enough.
With new policies on the horizon and a commitment to making matches more accessible, the league is set to take significant steps in the coming months. The introduction of free entry for children under 12 from Matchday 28 is a promising move that could pave the way for further initiatives to revitalize stadium culture in Malta.
