The European Olympic Committees (EOC) has announced a new partnership with JOY Billiards, a company that manufactures billiard tables and develops the cue-sport discipline Heyball. The agreement makes JOY Billiards an official EOC Supplier Partner, with exclusive rights in the billiard table category.
As part of the partnership, JOY Billiards will provide six professional-quality billiard tables. The company will cover the costs of delivering and installing the tables, which will remain as a long-term contribution to the EOC. In return, JOY Billiards will receive recognition through EOC communications and visibility at important events, including General Assemblies and Seminars.
The partnership reflects the growing interest from international organisations in working with the EOC and supporting Olympic values. Both organisations highlighted values such as discipline, precision and respect as important foundations of their relationship.
EOC President Spyros Capralos welcomed the partnership, saying that it was based on shared values and would help strengthen connections across the wider European Olympic community. JOY Billiards Chairman Qiao Yuanxu also expressed his support, stating that the company was proud to work with an organisation that represents these values across Europe.
The partnership will run until 31 December 2027, with both organisations hoping it will develop into a long-term relationship.
